marketing2grow

From the 4 P's to the 4 R's

RIGHT TARGET - RIGHT SOLUTION – RIGHT MESSAGE – RIGHT PLACE

The marketing ecosystem has changed. Customers and consumers have evolved. Your marketing strategies must adapt to the new expectations, behavior and attitudes of today’s and tomorrow’s buying decision makers.

Marketing2grow offers an approach to reaching your customers and consumers in a more efficient way, with Marketing 3.0™, a customer & consumer centric personalized marketing strategy focused on satisfying your customers' and consumers' needs with a tailored solution, communicated in a way and at a time and place acceptable to the customer to enhance acceptance, adoption, comprehension, retention and purchase transformation.

We call this the 4 R’s: right target, right solution, right message, right place. Instead of the traditional 4P’s (product, price, place, promotion)

The 4 R’s engage consumers because it answers directly to their  needs in an expected non-intrusive and acceptable form.

Engaging  customers and consumers with today’s new media tools, encourrages interaction through the use of digital technologies and turns your classic consumers and customers into influencers, becoming product evanagelists themselves.

Marketing2grow brings you closer to your customers and consumers with technologies and desired messages that customers and consumers expect and accept within today’s economic and social ecosystems.

As the web moves from 2.0 to 3.0, we thought marketing as well needs to evolve to embrace new technologies, attitudes and behaviors that are shaping our social digital lifestyle. Marketing must follow the way we interact, inform ourselves, the way we buy and consume products and services.