Boost Your Growth With Most Advanced

Demand and Digital Revenue Marketing Tactics

 

Today's marketing in a digital world requires a fundamental understanding of buyers preferences to be most relevant and best answer their needs. A robust demand and revenue marketing model will allow you to best leverage today's self-educating technologies and most advanced best practices to align with sales and optimize awareness building, engagement and conversion to revenue. 

MARKETING DEMAND CENTER

Develop core Marketing Operations functions and best practices that can scale globally 

 

DEMAND & DIGITAL REVENUE MARKETING

Attract, engage, convert. Design, align, implement and execute revenue marketing strategies following today's most advanced and best in class integrated demand and field campaign models

 

PREDICTABILITY

Create scenarios, simulations, forecasts using reverse waterfall models and lead to revenue waterfall models as well as sales pipeline analysis tools

 

MAP

Build a robust demand marketing foundation using marketing automation platforms (MAP) including automated, integrated demand & lead generation and nurture drip programs

 

FIELD & CUSTOMER MARKETING

When marketing and sales work hand in hand, everyone wins. Design strong integrated field and customer marketing models that integrate with sales and help sales engage with their customers and win faster

 

 

LEAD-TO-REVENUE

Design strong dynamic lead scoring and qualification models including predictive and intent technologies. Engineer lead to revenue process definition with integrated telesales and tele-qualification models

 

INTEGRATED CAMPAIGNS

Design longer term marketing and sales campaigns using the right mix of digital and traditional channels, adapted to the buyer's journey and digital lifestyle preferences.

TARGETING

Create strong, relevant messaging, point of view (POV) and thought leadership content to fuel global inbound and outbound marketing campaigns and programs