Implementing Global Expansion:

As Global As We Need, As Local as We Can Be

 

 

We can never be too local, but we need to be careful as to how global a business can become with harmonization and standardization before losing the local touch to customers. Growing globally is about aligning to local market requirements, culture, languages and scaling to meet operational requirements within a global environment.

MARKETING MATURITY ANALYSIS 

Before a global marketing strategy can be crafted, a market and competitive maturity analysis is critical to categorize markets and be as relevant as possible

 

CHALLENGING MARKETING ECOSYSTEMS

Cultural, socio-economic, political, government and legislative environment and ecosystem have an impact on the marketing strategy. It's important to understand how to adapt the strategy to the local ecosystems.

OPERATIONS & MARKETING EXECUTION

With differences in marketing ecosystems and maturity levels, executional ability still is critical to achieve growth. Process changes may be required.

 

SCALING MARKETING PRACTICES

Smart growth requires the ability to scale. On site  investigation, reporting on marketing performance, auditing international marketing processes and standards are critical to harmonize, standardize to scale and integrate

 

MARKET STAGES

Developing integrated marketing strategies for mature, developed, developing and emerging markets enabling to invest with a positive ROI

 

DRIVING GLOBAL MARKETING CHANGE WITH IMPACT

Marketing change management, organizational alignment and integration plans must be crafted with clarity and strong communication to foster adoption and enable results