Marketing Performance Benchmarking
"You Have To Understand Where You're Coming from, To Decide Where To Go."
marketing2grow evaluates, benchmarks to best industry standards, assesses current marketing maturity levels and recommends development and optimization opportunities that are essential and necessary to set realistic SMART goals for growth.
The benchmark includes these following categories:
1. Strategy, Brand Development, 2. Organizational Frameworks & Talent, 3. Marketing Communications, 4. Product Management & Marketing, 5. Digital Marketing, 6. Marketing Operations, 7. Technology Stack Integration, 8. Demand & Revenue Marketing, 9. Sales & Marketing Process Integration, 10. Lifecycle Marketing (CE, VOC, CEM)
Strategic Growth Models & Frameworks
"Growth Rarely Happens By Chance. Real Growth is Engineered."
marketing2grow helps your organization to enable comprehensive transformational change across the marketing function and cross-functionally establishing core priorities including definition of go-to-market models, segmentation frameworks, targeting, marketing organizational options, strategic marketing operational frameworks, lead and account funnel demand generation, field marketing or account based marketing revenue generation and strategic tech stack optimization to ensure optimal MarTech utilization and optimize overall effectiveness and efficiency to deliver predictable and repeatable results.
Customer Experience & Personalization
"Successful Advocates Originate From Seamless Enjoyable Experiences."
marketing2grow evaluates and optimizes your account funnel, introduces account based marketing, customer lifecycle marketing, persona and buyer's journey content marketing aligned to sales cycles needs with relevant messaging to attract, educate, engage & convert initial interest into strong long terms relationships and highly profitable business partnerships using tactics such as personalization and re-targeting, predictive analytics & purchase intent technologies delivered to a variety of channels most used by your audiences, including growing trends such as mobile, social and real time interaction preferences.
Demand Generation & Revenue Marketing
"At The Heart Of Every Marketing Organization"
marketing2grow develops your lead based funnel with reverse waterfall calculations to align attainable results with realistic goals. There is no modern digital marketing nor brand engagement without a strong demand organization. We can help to grow maturity and develop your demand organization to be best positioned to drive growth through the customer's lifecycle journey. This includes demand centres, shared creative services marketing operations and demand generation, revenue marketing models, thought leadership development with presence in online and offline channels and optimized web presence, social media, ads, programs and campaigns. Aligning best practices will boost awareness, education, engagement and conversion through integrated tactics such as digital ads, e-mail, direct mail, content syndication, events, user conference and will complement the support of account based marketing and field marketing organizations to operate at optimal levels.
Building The Foundations For Marketing Generated Growth
Integration. Implementation.Execution. Performance.
Maturity & Performance Benchark
Best-In-Class Organizational & Strategic Growth Models & Frameworks
Content Personalization & Predictive Intent Analytics Capabilities
Demand Generation and Revenue Marketing Operations and Performance
the Growth Development
Coaching & Consulting
" A Critical Element Along The Growth Development Journey"
The marketing ecosystem, technology and best practices are changing fast. marketing2grow helps you to stay on top to enable marketing to sustain growth. Regular coaching and consulting will enable integration, implementation of your strategies to execution, revenue generation and closed-loop results assessment keeping in mind that the ever-so-fast changing marketing ecosystem dictates constant and continuous adaptation and adoption of new technologies, new frameworks and evolved best practices.