Demonstrating marketing revenue & ROI is the secret 

leading to marketing credibility and growth

 

When nothing changes. Nothing changes. Modern B2B marketing needs to change it's perception of value to the organization to justify its existence. Marketers need to demonstrate revenue contribution and a strong ROI. This is best done by having a robust implementation process that includes tight sales and cross-functional alignment supported by Service Level Agreements (SLA), strategy integration and a clear joint marketing and sales execution process. 

1. Implementing strong execution processes with integration and cross-functional alignment delivers revenue and ROI

2. Proven marketing ROI unlocks budget.*

3. Establishing a Marketing-Sales service level agreement (SLA) leads to higher ROI.*

4. Higher ROI and the presence of an SLA correlates with marketing credibility, value, budget and staff increases, fuelling growth.*

"For 71%

of marketers, the

biggest challenge is proving ROI and subsequently securing larger budgets" *

 

"47%

of companies

who have SLA’s between marketing and sales were able to increase their ROI YoY"*

"57%

of companies who

have SLA’s between marketing and sales were able to increase marketing

credibility and  their budget YoY"*