B2B CEOs Must Align Their Companies to Maximize Growth Potential

 

“For any B2B 

organization, the three legs on the stool of top-line growth are the alignment of marketing, sales and product management. Unfortunately, more often than not, these three functions do not support each other, because they often work in silos with different goals, which results in inconsistent, stunted growth.”

 

Source: According to John Neeson, Sirius Decisions Inc. Co-Founder and Managing Director, Chief Executive: B2B CEOs Must Align Their Companies to Maximize Growth Potential

Jul-7, 2014

Lead Cross-Functional Implementation

From Strategy to Revenue

 

When you need broad cross-functional marketing expertise to lead implementation from strategy to revenue, we blend in with your teams and carry a mandate of authority to drive execution to revenue and growth. marketing2grow has broad experience in driving growth over many years, acquired through transformational growth projects across the globe. We can impact any organization's marketing function and have expertise in traditional marketing, digital marketing, alignment, process, integration and execution, leadership as well as international and global markets. 

 

 

COMPREHENSIVE TRANSFORMATIONAL CHANGE

Design strategies, to position your organization strategically for growth with proven cross-functional alignment, integration processes & SLA's from strategy to execution

 

BENCHMARKING

Evaluate, benchmark to best industry standards, assess current marketing maturity level and development needs are essential to set realistic SMART goals and defend value

 

 

SEGMENTATION FRAMEWORK

Benchmark and recommend best suited segmentation framework by business units, vertical, horizontal, company size, buyer persona or user

 

ANALYSIS, ANALYTICS AND ROI

Design and build dashboards to visualize in real life, measure, analyze results and close the loop to sustain long term growth

PRICE & REVENUE MANAGEMENT SIMULATIONS

Price & revenue management simulations are  essential for marketing to better plan at the top of the funnel to generate the appropriate volume of demand and develop the right budgetary resources to achieve a profitable P&L

GO-TO-MARKET MODELS

Identify, evaluate and determine viable go-to-market models that will drive the expected business growth

CX & CEM | Customer Experience Management

Benchmark and recommend best Customer Experience (CX) frameworks and Customer Experience Management platforms. Listen to your customers, analyze conversations and act upon customer intelligence drives the engagement, loyalty and advocay today's companies need.